Apple reaffirmed support for AppleTV after announcing first quarter sales of the digital media receiver were three times higher than for the same period last year.

When asked about AppleTV, acting CEO Tim Cook was fairly emphatic about the device’s future.

“We still consider this a hobby, however, it is clear the movie rental business has helped AppleTV and there are more and more customers who want to try it,” he said.

“We fundamentally believe there is something here for us in the future. We will continue to invest in it.”

Strong video sales also helped the iTunes store to a record quarter.

Source: HDTV.biz-news.com