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It's Full of Sugar and Totally Good for You!

Tips4mums

tips4mums

It's Full of Sugar and Totally Good for You!

Tuesday 27th October 2009 - 14:39

tips4mums

Kelly Brownell and his colleagues at the Rudd Center at Yale have produced another well researched and in this case, gorgeously presented report (PDF) on the ways cereal companies market their products. Even a quick look at its summary (PDF) gives an unambiguous result: most of the marketing dollars are aimed at pushing sugary cereals at kids.  Companies use TV and the Internet to push the least nutritious cereals. Read the original article on The Daily Green


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